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Customer loyalty, brand loyalty and now user loyalty. How loyal are you to your search engine? AOL, MSN, Google and Yahoo all constantly try to offer services and freebies to retain usership and keep the millions of people online as close to their wares as possible. But what makes you loyal? Is it the free tools they offer (email, analytics, search) is it the results of the searches themselves? or is it the ease of use? These companies spend billions of dollars to win your loyalty an in return you are bombarded by the highest bidder in advertising. I think it's a small price to pay for these services, don't ya think? -To your online success! Paul Bliss www.SEOforGoogle.com |
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