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The Search Position |
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Ok, I am taking the easy way out today and I'm going to post the highlights of an email I got from www.mediapost.com: Job Requirements: Communication Skills -- Be able to convince the inconvincible that search marketing is important to the organization and that their participation, support and resources are critical to the overall success. Program Management Skills -- Be able to coordinate large numbers of diverse individuals, technologies and processes like a finely tuned machine. Previous "cat herding" experience a plus. Diplomacy Skills -- Must be skilled in the art of negotiation, diplomacy and intimidation and possess an intuitive sense of when each should be used to advance the cause. Also necessary is a keen sense of direction to navigate the political mine fields that lie among management, marketing and the information technology department. Technical Skills -- a fundamental understanding of content management, Web design, and analytics tools is extremely helpful with organic search activities. Bartering Skills -- Must understand the value of leveraging Red Bull and alcohol to garner favors from co-workers who do not have time for you, are against some company policy, or are out of their scope of work. Analytical Skills -- A keen ability to massage limited data and a gut feeling for a killer business case, one that justifies the need to cannibalize other marketing activities to fund search initiatives. And of course, on the odd chance that you may actually get to perform your real job, a detailed knowledge of search engine optimization and paid placement are necessary for the overall success of the program. How true indeed. ;-P -To your online success! Paul Bliss www.SEOforGoogle.com |
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