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Number 1 - So What |
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It's supposed to be the ultimate accomplishment in SEO: a #1 ranking in Google for your keyword/phrase. But what happens when you get to the top of that mountain only to realize that there's no one there to buy your product or services? Was it a waste of time? Or did you market the wrong word(s)? This is where PPC can help determine what to choose before you set out to climb that mountain. Even a simple test and a small budget should tell you the direction you need to go in. As an advocate of organic results, I can still recognize the great value that PPC brings to the SEM realm. -To your online success! Paul Bliss www.SEOforGoogle.com |
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